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McDonalds and Coke : Escalator & Stairs

December 11, 2008 – 4:08 pm by Bibhuti | No Comments »

“A Coca-Cola and McDonald’s promotion for drinks at McDonald’s restaurants. Regular Cola was advertised to people using the stairs and Coke light to those who chose the escalator.”

Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Copywriters: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Photographer: Alexander Pihl

(4 votes, average: 4.5 out of 5)

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Tags: Ambient, Coke, Cola, DDB, Guerilla, McDonalds, Sweden

Pepsi Vs Coke : Battle Royale

November 26, 2008 – 2:02 pm by Bibhuti | No Comments »

“Coca Cola put up a hoarding for their office on 2nd floor which was smartly hijacked by Pepsi.”

“Pepsi’s love for Coke on April fool’s day.”

All’s fair in love and war. The battle of brands have generated some really innovative campaigns over the years. The love affair between Pepsi and Coke is so evident from above ads and this reminds me of some interesting hoarding war between Kingfisher Vs Jet.