September 14, 2010 – 1:22 pm by Bibhuti | No Comments »
Agency: BBDO, Moscow, Russia Creative Director: Mihai Coliban Art Directors: Max Kitaev, Pavel Ganin Copywriter: Victor Sokolov Published: September 2010
What’s happening to the Pepsi ad these days? Where is the innocence and soul in them? Where has the sweet jingle vanished? The curve started to go down with the Youngistan campaigns. Packing the 60s with Bollywood or Cricket stars doesn’t automatically make a good ad.
This commercial is supposed to be based on some kind of connection between Pyaas for success and Pepsi. It definitely doesn’t make any connection with me though.
Till they come up with good ones, refresh your memory with couple of old ones.
November 26, 2008 – 2:02 pm by Bibhuti | No Comments »
“Coca Cola put up a hoarding for their office on 2nd floor which was smartly hijacked by Pepsi.”
“Pepsi’s love for Coke on April fool’s day.”
All’s fair in love and war. The battle of brands have generated some really innovative campaigns over the years. The love affair between Pepsi and Coke is so evident from above ads and this reminds me of some interesting hoarding war between Kingfisher Vs Jet.
May 7, 2008 – 1:30 am by Sulakshan | No Comments »
First sprite did it, and now its Pepsi’s turn. Fight guys fight, we are loving it.
In my opinion, this ad is quite average. Original youngistan ad (featuring Deepika and Ranbir) was an average stuff but its spoof by Sprite was brilliant, it was funny.
But in case of Thums Up, the original ad featuring Akshay Kumar driving a car was a good ad, this spoof by Pepsi is kind of amateurish. While the Thums Up ad appeals to Men (and women too, who love their men to be men), this Pepsi ad might appeal high school kids :-), but surely not men.
Not all Pepsi commercials, this season have been boring. Check out the new Pepsi - Mind it commercial, featuring YUM YUM YUS Dhoni. Thats how Pepsi ads should be.