Canara Bank : Cricket

February 15th, 2008 by Bibhuti | Email This

Agency : O&M, India

It’s raining image makeover for banks these days. It all started with State Bank of India in 2005 with “Surprisingly SBI” campaign followed by Bank of India with “Relationship Beyond Banking” and UTI Bank with “UTI bank is now Axis bank. Everything is same except the name“. The latest entrant is Canara Bank and they have come up with a new logo which comprises two entwined triangles in blue (for stability, scale and depth), and bright yellow (for optimism, warmth and energy).

The ad starts with showing a young lady trying to learn basics of Cricket. She almost changed “Men in Blue” to “Men in Pink” but unfortunately didn’t get a pink India Team’s T-shirt in the shop. And the climax comes when her husband will be watching a cricket match in TV and will be disappointed when the batsman gets out. She will then casually says “He should have hit a Square Slice”. Surprised by her interest in cricket, he will then correct her saying “Square Cut” with a smile.

One of the golden rule of advertising is “Emotion”. This is such a cute campaign which gives the message “We change for the ones we love” and will touch your heart. Cricket as a medium to convey the message works brilliantly as most of the young people in India will relate to it. Great Job!!