Mentos : Monkey and Donkey

February 19th, 2008 by Bibhuti | Email This

Agency : O&M, India

Do you remember the Darwin’s theory of evolution you studied in school ? No need to worry if you don’t. This animated campaign will give you a different theory on the evolution of man.

The ad starts with a ’slave’ monkey pulling the ‘master’ donkey on a wooden plank. The monkey finds a Mentos on the way but the donkey dismisses it with a grunt when he asks him about it. The monkey tries his luck and put the Menots into his mouth which triggers the evolution. The next sequences will show the monkey to learn hunting, clothing, making fire and inventing wheel. And finally the monkey, now a ‘Man’, meets his old friend and the role is reversed with the donkey pulling him on a cart.

This is a continuation of the earlier Mentos advertisements with the theme “Dimaag ki Batti Jala De“. The evolution starts after monkey’s brain is enlightened by Mentos. Though there is not much logic (No complain), it is funny to watch and will specially be liked by young people.

Trivia : Where did the Mentos come from if man was not evolved then ?