Red Cross Portugal : Tornado
March 13th, 2008 by Bibhuti | Email This
ONLY ONE TORNADO HAS THE POWER OF ANOTHER TORNADO.
In order to respond quickly at the height of a catastrophe we
have to count on everyone’s help. Make your donation now.”
Agency: Partners Lisboa, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Maria João Andrade
Copywriter: Pedro Lima
Illustrator/Digital Artist: Aaron Padin
It’s a nice idea and executed brilliantly through a powerful visual. But the copy is too long and could have been better. How about this ?
“ONLY ONE TORNADO HAS THE POWER OF ANOTHER TORNADO.
Every drop of help counts. Make your donation now.”
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4 Responses to “Red Cross Portugal : Tornado”
By Ganesh Shenoy on Mar 14, 2008 | Reply
What’s the similarity between charity and tornado.. I fail to understand.
By Bibhuti on Mar 14, 2008 | Reply
If you notice the visual carefully, it is made of small red cross symbols. Each symbol represents the help from one person and it’s saying drop and drop makes the sea.
By gabbar singh on Jul 15, 2009 | Reply
I think there is a difference between “every drop counts” and “count on every drop”. Think about it.
By Chris on Sep 29, 2009 | Reply
I had a bad dream I had a tornado made of red dirt and fire like this right outside my door, but my house was completely fine.