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Canadian Red Cross : Flood

September 3, 2010 – 1:53 pm by Bibhuti | No Comments »

“Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”

Agency: Cossette, Montreal, Canada
Vice-Président Creative Head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume

Via [ibelieveinadv]

(2 votes, average: 3.5 out of 5)

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Tags: Canada, Cossette, Public Awareness, Red Cross

Red Cross Portugal : Tornado

March 13, 2008 – 11:12 am by Bibhuti | 4 Comments »

ONLY ONE TORNADO HAS THE POWER OF ANOTHER TORNADO.
In order to respond quickly at the height of a catastrophe we
have to count on everyone’s help. Make your donation now.”

Agency: Partners Lisboa, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Maria João Andrade
Copywriter: Pedro Lima
Illustrator/Digital Artist: Aaron Padin

It’s a nice idea and executed brilliantly through a powerful visual. But the copy is too long and could have been better. How about this ?

“ONLY ONE TORNADO HAS THE POWER OF ANOTHER TORNADO.
Every drop of help counts. Make your donation now.”

(8 votes, average: 2.88 out of 5)

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Tags: Public Interest, Red Cross, Tornado