Canadian Red Cross : Flood

September 3, 2010 – 1:53 pm by Bibhuti | No Comments »

“Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”

Agency: Cossette, Montreal, Canada
Vice-Président Creative Head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume

Via [ibelieveinadv]

(2 votes, average: 3.5 out of 5)

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Tags: Canada, Cossette, Public Awareness, Red Cross

McDonald’s Free Coffee : Napper

August 16, 2010 – 1:30 pm by Bibhuti | No Comments »

In a simple yet intelligent guerrilla stunt in Canada, McDonald’s planted sleeping people underneath subway posters advertising a free coffee giveaway. As they claim there is good chance that people would have noticed and smiled too, making it a successful cost-effective campaign.

Agency: Cossette, Canada

(1 votes, average: 4 out of 5)

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Tags: Ambient, Cossette, Guerilla, McDonalds

McDonald’s : Free Coffee

September 16, 2009 – 12:17 pm by Bibhuti | No Comments »

As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion last month, appearing to pour coffee into a giant cup on the sidewalk.

At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.

Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.

Agency: Cossette, Vancouver

(4 votes, average: 4.75 out of 5)

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Tags: Ambient, Coffee, Cossette, Guerilla, McDonalds, Vancouver