Visa has released this campaign to cheer USA alpine skiier Julia Mancuso for
Vancouver 2010 Winter Olympics. Julia, the gold medalist in the giant slalom
at the 2006 Winter Olympics, talks about her training and preparation here.
Agency : TBWA\Chiat\Day, Los Angeles
Via [The Inspiration Room]
  (1 votes, average: 3 out of 5) Loading ...
|
As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion last month, appearing to pour coffee into a giant cup on the sidewalk.
At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.
Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.
Agency: Cossette, Vancouver
 (4 votes, average: 4.75 out of 5) Loading ...
|
   
|
   
|
