Red Cross Portugal : Tornado
March 13, 2008 – 11:12 am by Bibhuti | 4 Comments »
ONLY ONE TORNADO HAS THE POWER OF ANOTHER TORNADO.
In order to respond quickly at the height of a catastrophe we
have to count on everyone’s help. Make your donation now.”
Agency: Partners Lisboa, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Maria João Andrade
Copywriter: Pedro Lima
Illustrator/Digital Artist: Aaron Padin
It’s a nice idea and executed brilliantly through a powerful visual. But the copy is too long and could have been better. How about this ?
“ONLY ONE TORNADO HAS THE POWER OF ANOTHER TORNADO.
Every drop of help counts. Make your donation now.”
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