Coca Cola : Jashn Mana Le

March 15th, 2008 by Shiva | Email This

Agency : McCann-Erickson, India
Director : Sabal Singh Shekhawat

When compared to the Youngistan Pepsi ad or even the new Thums Up ad from Akshay Kumar, this new ad from Hrithik Roshan is a true winner.

A group of friends go to a food joint- only to find it closed. One guy among the group spots Hrithik on the other side. In all earnestness, he tells the Hrithik that the place is closed. What starts next is something worth watching! Its like magic and out of nowhere the place lights up and all the food stalls are brimming with activity. The group enjoys a variety of chaat items to their hearts content all the while having coca cola. Finally as soon as the last of the coke from the bottles gets over, the place swings back to being closed or empty.

I think this campaign has been executed to perfection in all angles right from the story line to the minutest detail on the screen. It lays a big punch out of all the latest soft drinks ad and a very well planned one. It conveys a lot of freshness and essence in how they associate coca cola to having the best time when together with friends.