Parle Monaco : I Love U

June 9th, 2008 by Bibhuti | Email This

Agency: Everest Brand Solutions, India
Director: Pushpendra Singh
Creative directors: Vipin Dhyani,Chetan Jagtap,John Khalkho

What’s life without a little fun ? Stale, isn’t it ? Is there any better feeling than making someone smile ? Probably not. Parle has launched it’s new campaign for Monaco which reflects the same philosophy, “Parle Monaco. Life namkeen banaiiye”. I am not a fan of celebrity ads but there are very few like Aamir Khan who really believes in concept and story telling, be it on 70mm or a commercial of 30 seconds.

The commercial starts with a coach asking Aamir’s friends to take two more rounds of a ground. Aamir mentions that the coach has got a new car and plots a prank. His friends warn him saying, “Woh khadoos kabhi hasa hai kya?“, to which Aamir replies, “Toh aaj hasega“. The coach is shocked to see a huge sratch saying “I love u” on his car. Aamir acts to sympathise with the coach for sometime and then pulls out the “I love u” sticker which leaves even the coach smiling. And the voiceover says “Parle Monaco. Life namkeen banaiiye”. Sensible humor goes well with anything and everything and this will be well received by the youth.