Nissan Pathfinder : Rear View Camera

October 10th, 2008 by Bibhuti | Email This

Brief:

The 2008 Nissan Pathfinder has a rear view camera feature and the client wanted a press to publicize it.

Solution:

They convinced Nissan that a demonstration would be more impactful. Usually shopping carts are left randomly in parking lots and often get dented by SUVs. To dramatize what can happen in the absence of a rear view camera, they strategically placed crushed carts in mall parking lots across the city.

Result:

People who saw it were intrigued and came closer to read the message. Radio DJs talked about it on air and it was covered in local press. While its impact really can’t be measured, Nissan has reported a significant increase in Pathfinder inquiries.

Agency: TBWA\RAAD Middle East, Dubai, UAE
Executive Creative Director: Nirmal Diwadkar
Copywriter: Sandeep Fernandes
Art Director: Sakib Afridi, Rishi Chanana

Via [Ad Blog Arabia]