Nissan Auto Insurance : Pole, Cow, Hydrant

June 23, 2010 – 1:26 pm by Bibhuti | 1 Comment »

It has to be one of best print ad in recent times. For such a serious product of auto insurance this campaign is cute, innocent and intelligent. The message of need of the insurance in case of accidents is beautifully portrayed through the mixing of colors blue and yellow resulting in green.

Agency: Lew’Lara\TBWA São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: André Laurentino
Creative Director: Felipe Luchi/Manir Fadel/Luciano Lincoln
Copywriter: Marcos Almirante
Advertiser’s Supervisor: Carlos Murilo Moreno
Account Manager: Alexandre Baroni
Account Supervisor: Fabricio Takahashi
Producer: Marcos Pedra
Art Buyer: Giuliano Springhetti/Alessandra Sarilho
Art Director: Marcelo Rizerio
Illustrator: Marcelo Rizerio

(4 votes, average: 4.5 out of 5)

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Tags: Brazil, Financial Services, Insurance, Lew’Lara, Nissan, Sao Paulo, TBWA

Nissan X-Trail : GPS

March 27, 2010 – 9:16 am by Bibhuti | No Comments »

“X-Traill with GPS now in Egypt.”

Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Directors: Sameh George, Youssef Gadallah
Copywriters: Sameh George, Youssef Gadallah
Photographer: Hussien Shaban

(1 votes, average: 4 out of 5)

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Tags: Automotive, Egypt, Nissan, TBWA

Nissan Pathfinder GPS System : Stranger

May 3, 2009 – 7:42 am by Bibhuti | No Comments »

“Never feel out of place. Nissan Pathfinder GPS System.”

Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Art Directors: Daryl Villanueva & Danilo Villanueva
Copywriter: Cindy Hammel
Photographer: Groovy Studio
Account Supervisor: Mirna Kheir
Advertiser’s Supervisor: Paminder Singh

(5 votes, average: 4.4 out of 5)

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Tags: Automotive, GPS, Nissan, TBWARAAD, UAE

Nissan Shift Technology : Jar

December 2, 2008 – 12:32 pm by Bibhuti | No Comments »

“Keyless entry is now standard.”

Agency: TBWA\RAAD, Dubai, UAE
Regional Creative Director: Nirmal Diwadkar
Executive Creative Director: Milos Ilic
Art Director / Copywriter: Fouad Abdel Malak
Producer: Mary-Kei

(1 votes, average: 3 out of 5)

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Tags: Automotive, Dubai, Nissan, TBWA, Technology

Nissan Pathfinder : Rear View Camera

October 10, 2008 – 10:44 am by Bibhuti | No Comments »

Brief:

The 2008 Nissan Pathfinder has a rear view camera feature and the client wanted a press to publicize it.

Solution:

They convinced Nissan that a demonstration would be more impactful. Usually shopping carts are left randomly in parking lots and often get dented by SUVs. To dramatize what can happen in the absence of a rear view camera, they strategically placed crushed carts in mall parking lots across the city.

Result:

People who saw it were intrigued and came closer to read the message. Radio DJs talked about it on air and it was covered in local press. While its impact really can’t be measured, Nissan has reported a significant increase in Pathfinder inquiries.

Agency: TBWA\RAAD Middle East, Dubai, UAE
Executive Creative Director: Nirmal Diwadkar
Copywriter: Sandeep Fernandes
Art Director: Sakib Afridi, Rishi Chanana

Via [Ad Blog Arabia]

(2 votes, average: 3.5 out of 5)

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Tags: Ambient, Automotive, Guerilla, Nissan, TBWA