Lunivers de Chocolat : Drunk Baby

June 25, 2010 – 1:50 pm by Bibhuti | No Comments »

“Chocolate with whisky.”

Agency: Dentsu, São Paulo, Brazil
Executive Creative Director: Felipe Cama/Alexandre Lucas
Creative Director: Felipe Cama/Alexandre Lucas
Advertiser’s Supervisor: Nicolas Galland
Planner: Flavia Faust
Account Manager: Fabio Britto/Tiago Lara
Producer: Ricardo Lopez
Art Buyer: Ana Luiza Rodrigues
Art Director: Adriano Alarcon
Photographer: Rogerio Miranda/ Cadu Maya
Vice President: Niki Tsuji

(3 votes, average: 1.67 out of 5)

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Tags: Brazil, Chocolate, Dentsu, Lunivers, Sao Paulo

Nissan Auto Insurance : Pole, Cow, Hydrant

June 23, 2010 – 1:26 pm by Bibhuti | 1 Comment »

It has to be one of best print ad in recent times. For such a serious product of auto insurance this campaign is cute, innocent and intelligent. The message of need of the insurance in case of accidents is beautifully portrayed through the mixing of colors blue and yellow resulting in green.

Agency: Lew’Lara\TBWA São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: André Laurentino
Creative Director: Felipe Luchi/Manir Fadel/Luciano Lincoln
Copywriter: Marcos Almirante
Advertiser’s Supervisor: Carlos Murilo Moreno
Account Manager: Alexandre Baroni
Account Supervisor: Fabricio Takahashi
Producer: Marcos Pedra
Art Buyer: Giuliano Springhetti/Alessandra Sarilho
Art Director: Marcelo Rizerio
Illustrator: Marcelo Rizerio

(4 votes, average: 4.5 out of 5)

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Tags: Brazil, Financial Services, Insurance, Lew’Lara, Nissan, Sao Paulo, TBWA

Cruzeiro do Sul University Distance Learning

March 19, 2010 – 1:54 pm by Bibhuti | No Comments »

Agency: Giovanni+DraftFCB, São Paulo, Brazil
Creative Directors: Ricardo John, Adilson Xavier
Head of Art: Bj Yung
Art Director: Gilberto C.Barros
Copywriter: Luiz Kanadani
Photographer: Rodrigo Ribeiro
Published: February 2010

(2 votes, average: 4.5 out of 5)

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Tags: Brazil, Cruzeiro do Sul, DRAFTFCB, Education, Giovanni, Sao Paulo

Aspirin : Decipher

October 11, 2009 – 12:28 pm by Bibhuti | No Comments »

Agency: AlmapBBDO, Sao Paulo
Creative Directors: Roberto Pereira, Luiz Sanches
Art Director: Bruno Properi
Copywriter: Renato Simões
Published: 2007

(2 votes, average: 3.5 out of 5)

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Tags: AlmapBBDO, Aspirin, medicine, Sao Paulo

Leroy Merlin : Do It Yourself

December 20, 2008 – 2:19 pm by Bibhuti | 1 Comment »

“You’d better do it yourself.”

Agency: Leo Burnett, Sao Paulo

Do it yourself, often referred to by the acronym DIY, is a term used by various communities that focus on people (called do-it-yourselfers or DIYers) creating or repairing things for themselves without the aid of paid professionals. Leroy Merlin has built one of Europe’s top Do it yourself (DIY) home improvement and retail groups. The company is the market leader in France, Spain, and Portugal, and also operates stores in Poland, Brazil, China, and Belgium.

This campaign for Leroy Merlin is hitting hard where it matters the most. It has everything; Adultery, conspiracy, humor and most importantly the brand’s selling point. Brilliant work.

(3 votes, average: 4.33 out of 5)

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Tags: Home, Leo Burnett, Leroy Merlin, Retail Service, Sao Paulo