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OfficeMax : Get Organized

January 24, 2009 – 9:34 am by Bibhuti | 4 Comments »

OfficeMax is an office supplies retailer based in USA and they are teaming
up with Peter Walsh to make you organized this coming spring. A very smart billboard by OfficeMax which sends across the right message in a funny way.

Agency: OfficeMax Branding Team, Naperville, USA
Creative Director: Mark Andeer
Art Director: Joshua Peterson
Creative Designer: Dwight Darling
Copywriter: Mark Manzo
Other Additional Credits: The Escape Pod and Atomic Props
Published: December 2008

(4 votes, average: 4.25 out of 5)

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Tags: Billboard, OfficeMax, Outdoor, Peter Walsh, Retail Service, USA

Leroy Merlin : Do It Yourself

December 20, 2008 – 2:19 pm by Bibhuti | 1 Comment »

“You’d better do it yourself.”

Agency: Leo Burnett, Sao Paulo

Do it yourself, often referred to by the acronym DIY, is a term used by various communities that focus on people (called do-it-yourselfers or DIYers) creating or repairing things for themselves without the aid of paid professionals. Leroy Merlin has built one of Europe’s top Do it yourself (DIY) home improvement and retail groups. The company is the market leader in France, Spain, and Portugal, and also operates stores in Poland, Brazil, China, and Belgium.

This campaign for Leroy Merlin is hitting hard where it matters the most. It has everything; Adultery, conspiracy, humor and most importantly the brand’s selling point. Brilliant work.

(3 votes, average: 4.33 out of 5)

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Tags: Home, Leo Burnett, Leroy Merlin, Retail Service, Sao Paulo