Leroy Merlin : Do It Yourself
December 20th, 2008 by Bibhuti | Email This
“You’d better do it yourself.”
Agency: Leo Burnett, Sao Paulo
Do it yourself, often referred to by the acronym DIY, is a term used by various communities that focus on people (called do-it-yourselfers or DIYers) creating or repairing things for themselves without the aid of paid professionals. Leroy Merlin has built one of Europe’s top Do it yourself (DIY) home improvement and retail groups. The company is the market leader in France, Spain, and Portugal, and also operates stores in Poland, Brazil, China, and Belgium.
This campaign for Leroy Merlin is hitting hard where it matters the most. It has everything; Adultery, conspiracy, humor and most importantly the brand’s selling point. Brilliant work.
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One Response to “Leroy Merlin : Do It Yourself”
By thom on Feb 13, 2009 | Reply
the strange point about it is that Leo burnett is not Leroy Merlin’s agency in Brazil, neither have I ever seen such ads here. LM actually tends to be quite conservative… very funny, but I wonder if it’s real.