Population Services International : Wrinkles
January 31st, 2009 by Bibhuti | Email This
“AIDS Awareness Month. Live to celebrate it year on year.”
Be protected and live long enough to see wrinkles on your own face. I might like the imagination in the copy but have my doubts about effectiveness of the campaign. How many people are going to really connect with it ? Is there a chance that people will take the copy literally ? What do you think ?
Agency: Ogilvy & Mather, Bangalore, India
Executive Creative Director: Piyush Pandey
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Photographer: Kumaran
Copywriter: Kunj Shah
Via [adsoftheworld]
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3 Responses to “Population Services International : Wrinkles”
By ayls on May 13, 2009 | Reply
I agree, that copy does not connect properly, I didn’t get it until you explained it. People might actually think it causes penis wrinkles or something.
By maaya on Jun 4, 2009 | Reply
Ya the copy is not clear,
By Farhan on Nov 8, 2009 | Reply
well i work for Social Marketing Company, and i look after 4 Condom brands.. for me i think “can cause” is the part that ruined the copy…