Population Services International : Wrinkles
January 31, 2009 – 12:39 pm by Bibhuti | 3 Comments »
“AIDS Awareness Month. Live to celebrate it year on year.”
Be protected and live long enough to see wrinkles on your own face. I might like the imagination in the copy but have my doubts about effectiveness of the campaign. How many people are going to really connect with it ? Is there a chance that people will take the copy literally ? What do you think ?
Agency: Ogilvy & Mather, Bangalore, India
Executive Creative Director: Piyush Pandey
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Photographer: Kumaran
Copywriter: Kunj Shah
Via [adsoftheworld]
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