ITC Classmate Pens : Speed Breaker

February 12th, 2009 by Bibhuti | Email This

“Ergonomically designed pens for super fast writing.”

A great idea. But the credit doesn’t go to Rediffusion Y&R as it has been done earlier. Too unique an idea to be just a mere coincidence.

Agency: Rediffusion Y&R, Chennai, India
Creative Director: Kishore Karumbaiah
Art Director: Natesan Basker
Copywriters: Amit Charles, Kishore Karumbaiah
Photographer: Varun
Retouching: Suresh Babu
Published: December 2008