“Pilot. Water resistant.”
Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia, Dani Páez
Copywriters: Jürgen Krieger, Joan Mas, Luke Sholer
Photographer: David Barra
Via [ibelieveinadv]
  (2 votes, average: 3 out of 5) Loading ...
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“Ergonomically designed pens for super fast writing.”
A great idea. But the credit doesn’t go to Rediffusion Y&R as it has been done earlier. Too unique an idea to be just a mere coincidence.
Agency: Rediffusion Y&R, Chennai, India
Creative Director: Kishore Karumbaiah
Art Director: Natesan Basker
Copywriters: Amit Charles, Kishore Karumbaiah
Photographer: Varun
Retouching: Suresh Babu
Published: December 2008
Via [adsoftheworld]
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(3 votes, average: 2 out of 5) Loading ...
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“The joy of writing.”
Agency: Jung von Matt / Spree, Berlin, Germany
Art Directors: Duc Nguyen, Oskar Strauß
Creative Directors: Wolfang Schneider, Mathias Stiller, David Mously, Jan Harbeck
Via [adsoftheworld]
The pen is so good that you end up writing a short message long. A nice idea but the visual doesn’t appeal much to me. May be the board could have been done better.
 (7 votes, average: 4.43 out of 5) Loading ...
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“Get intimate. Write a letter.”
Agency: Team Y&R, Dubai, UAE
Creative Director: Shahir Ahmed
Art Director / Illustrator / Typographer: Dinesh Tharippa
Copywriter: Shamrock Nevis
Via [adblogarabia]
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(2 votes, average: 4 out of 5) Loading ...
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Highlight only the good bits.
Advertising Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan, Sonic Choy
Copywriters: Paul Chan
Art Director: Sonic Choy
Photographer: Jeffrey Leung
Retoucher: Simon Kwan
Many will argue that how this highlighter is different from others and my answer will be, it is not. All the highlighters will do just the same thing, but it all depends how you sell it. If you can attract consumer’s attention, generate curiousity or make them smile by a campaign then its going to work. This ad does that by making a funny line by highlighted words.
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(2 votes, average: 4 out of 5) Loading ...
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