FHM : Rorschach Test

February 18th, 2009 by Bibhuti | Email This

“98 percent of all men don’t see a frog here.
FHM. Men are like that.”

Why am I not surprised to see anything like this for a magazine ad ? Because it’s an ad for FHM (For Him Magazine) and they have always been consistent in their approach to target men with controversial campaigns. I can think of brands Axe, Che Magazine and Wonderbra in the same category as that of FHM. Given the type of product and audience, I think this will be a successful effort.

Agency: Serviceplan, Munich, Germany
Creative Director: Joachim Schöpfer
Art Directors: Bernd Lutieschano, Martin Kleint, Michaela Gressbach, Tina Einbrodt
Copywriter: Nadine Robausch
Published: January 2009

Via [adsoftheworld]