FHM Magazine

September 28, 2009 – 4:02 am by Bibhuti | No Comments »

Many will argue that it’s just another sexist campaign which is not entirely wrong. But, we should look things in perspective. FHM, originally published as For Him Magazine, is an international monthly men’s lifestyle magazine. And what better way to sell such a product to him through her. Unfortunately, it works.

Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Sonal Dabral
Creative Director: Sonal Dabral
Copywriters: Troy Lim, Serene Loong
Art Directors: Ashidiq Ghazali, Eric Yeo, Adrian Chan
Published: 2007

Via [adsoftheworld]

(1 votes, average: 3 out of 5)

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Tags: FHM, Magazine, Ogilvy & Mather, Singapore

FHM : Rorschach Test

February 18, 2009 – 2:14 pm by Bibhuti | No Comments »

“98 percent of all men don’t see a frog here.
FHM. Men are like that.”

Why am I not surprised to see anything like this for a magazine ad ? Because it’s an ad for FHM (For Him Magazine) and they have always been consistent in their approach to target men with controversial campaigns. I can think of brands Axe, Che Magazine and Wonderbra in the same category as that of FHM. Given the type of product and audience, I think this will be a successful effort.

Agency: Serviceplan, Munich, Germany
Creative Director: Joachim Schöpfer
Art Directors: Bernd Lutieschano, Martin Kleint, Michaela Gressbach, Tina Einbrodt
Copywriter: Nadine Robausch
Published: January 2009

Via [adsoftheworld]

(2 votes, average: 4 out of 5)

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Tags: FHM, Germnay, Magazine, Serviceplan

FHM : Decoy

February 21, 2008 – 1:25 pm by Bibhuti | No Comments »

Agency: MC square, Mumbai, India
Copywriter: Akhilesh Bagri
Art Directors: Yamie Shah, Mansi Javadekar
Creative Director: Amaii
National Creative Director: Kartik Mani

Via [adsoftheworld]

With every FHM magazine came along a decoy/disguise cover of some fictional and mundane magazine. Slip the cover on and read it anytime, anywhere without attracting awkward glares. Read it at the bus stop, the dining table, the church…

(3 votes, average: 4 out of 5)

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Tags: Decoy, FHM, India, Magazine

FHM : 2008 Hottest Babes Calendar

January 23, 2008 – 1:14 pm by Bibhuti | 6 Comments »

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Teng Run Run
Copywriter: Gayle Lim

Via [adsoftheworld]

It’s never a bad idea to use hot and beautiful faces for any kind of advertisement, but there should be some correlation between the product and the use of models. Definitely nobody can question the presence of the model in this campaign. Afterall this is an ad for FHM or For Him Magazine’s 2008 Hottest Babes Calendar. Wait a minute, I bet most will take this without the calendar.