Agency: Ogilvy, Singapore
Creative Director: Mike Sutcliffe
Art Director: Mo Chong
Copywriter: Greg Rawson
Published: October 2009
   (4 votes, average: 2.5 out of 5) Loading ...
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Many will argue that it’s just another sexist campaign which is not entirely wrong. But, we should look things in perspective. FHM, originally published as For Him Magazine, is an international monthly men’s lifestyle magazine. And what better way to sell such a product to him through her. Unfortunately, it works.
Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Sonal Dabral
Creative Director: Sonal Dabral
Copywriters: Troy Lim, Serene Loong
Art Directors: Ashidiq Ghazali, Eric Yeo, Adrian Chan
Published: 2007
Via [adsoftheworld]
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(1 votes, average: 3 out of 5) Loading ...
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“Catch the Australian Football League Final over a few ice cold beers.”
Agency: Contagious, Singapore
Creative Directors: Rayner Lim, Elliot Townson
Art Directors: Rayner Lim, Elliot Townson
Copywriter: Elliot Townson
Published: September 2009
Via [scaryideas]
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(1 votes, average: 2 out of 5) Loading ...
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“Who do you want to unbutton?”
OK. The beautiful lady in picture wants the boy who will make her morning latte to unbutton. So what ? What has it to do with Levi’s jeans ? Am I missing anything obvious here ?
Agency: BBH, Singapore
Executive Creative Director: Steve Elrick
Creative Director / Copywriter: Todd Waldron
Photographer: Mark Seliger
Art Directors: Hoon Pin Kek, Scott McClelland
Copywriter: Douglas Hamilton
Agency Producers: Rebecca So, Michelle Tan
Account Planner: Gwen Raillard
Print Production: Asmanic Yang
Account Team: Frances Great, Eugenie Yeo, Lesley-Anne John
Via [adsoftheworld]
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(4 votes, average: 2.25 out of 5) Loading ...
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“Keep it private.”
The idea was to demonstrate how Luxaflex Venetian blinds give you a complete privacy. So billboards with rotating panels were dressed to look like windows with Venetian blinds. People walking by were surprised to catch a glimpse of some intimate bedroom activity, before the blinds shut.
Agency: JWT, Singapore
Via [directdaily]
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(3 votes, average: 4 out of 5) Loading ...
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