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America’s Next Top Model : Menu

August 15, 2008 – 9:04 am by Bibhuti | No Comments »

Agency: Colenso BBDO Auckland, New Zealand
Via [directdaily]

We all know that models don’t eat. Even if they say they do we don’t believe it. So to promote the series return of America’s Next Top Model, to TV3, they distributed special ‘model menus’ to popular restaurants around Auckland. Upon being seated, diners would be presented with these menus, which they would struggle and fail to pry open, as they were all glued shut. They’d then discover the show’s details displayed on the back, and be let in on the joke.

(1 votes, average: 3 out of 5)

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Tags: Ambient, Guerilla, Model, TV3, US

FHM : 2008 Hottest Babes Calendar

January 23, 2008 – 1:14 pm by Bibhuti | 6 Comments »

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Teng Run Run
Copywriter: Gayle Lim

Via [adsoftheworld]

It’s never a bad idea to use hot and beautiful faces for any kind of advertisement, but there should be some correlation between the product and the use of models. Definitely nobody can question the presence of the model in this campaign. Afterall this is an ad for FHM or For Him Magazine’s 2008 Hottest Babes Calendar. Wait a minute, I bet most will take this without the calendar.