Wüsthof Knives : Onion Calendar

December 22, 2009 – 4:00 am by Bibhuti | No Comments »

“To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.”

Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Art Directors: Christian Sommer, Ivo Hlavac, Sören Porst
Copywriters: Nicolas Becker, Tom Hauser
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000

Via [ibelieveinadv]
Production Company: Pinsker Druck & Medien

(2 votes, average: 4 out of 5)

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Tags: Ambient, Germany, Guerilla, House Products, Knives, Serviceplan, Wüsthof

FHM : Rorschach Test

February 18, 2009 – 2:14 pm by Bibhuti | No Comments »

“98 percent of all men don’t see a frog here.
FHM. Men are like that.”

Why am I not surprised to see anything like this for a magazine ad ? Because it’s an ad for FHM (For Him Magazine) and they have always been consistent in their approach to target men with controversial campaigns. I can think of brands Axe, Che Magazine and Wonderbra in the same category as that of FHM. Given the type of product and audience, I think this will be a successful effort.

Agency: Serviceplan, Munich, Germany
Creative Director: Joachim Schöpfer
Art Directors: Bernd Lutieschano, Martin Kleint, Michaela Gressbach, Tina Einbrodt
Copywriter: Nadine Robausch
Published: January 2009

Via [adsoftheworld]

(3 votes, average: 4.33 out of 5)

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Tags: FHM, Germnay, Magazine, Serviceplan

Hut Weber : Hitler Vs Chaplin

August 2, 2008 – 11:09 am by Bibhuti | No Comments »

“It’s the hat.”

Agency: Serviceplan Hamburg / München, Germany
Creative Directors: Axel Thomsen, Alexander Schill
Art Director: Jonathan Schupp
Copywriter: Francisca Maass