McDonalds Fries : Pedestrian Crossing

August 6th, 2010 by Bibhuti | Email This

In an ambient campaign, McDonalds Switzerland painted a Zurich pedestrian crossing into a portion of fries during Zürifest in July this year. This is a smart and cost-effective idea and not the first time being used. Check out these earlier work.

Durex
China Environmental Protection Foundation

Agency: TBWA, Switzerland
Creative Director: Michael Kathe, Martin Friedlin
Copywriter: Michael Kathe
Art Director: Dominique Magnusson
Art Buyer: Christina Hengstmann
Account Manager: Guido Zehnder