The Virginity Hit : Sony Pictures

September 6th, 2010 by Bibhuti | Email This

Everything was fair in love and war. Now add marketing to it. Sony pictures is promoting its upcoming low budget movie The Virginity Hit by putting the phrase
“Still a virgin?” on cheeky billboards, bus shelters and subway walls across the country. This is a smart idea which has potential to spread virally. Similar kind of campaign has been done earlier for Subway.