The Virginity Hit : Sony Pictures
September 6, 2010 – 1:03 pm by Bibhuti | No Comments »Everything was fair in love and war. Now add marketing to it. Sony pictures is promoting its upcoming low budget movie The Virginity Hit by putting the phrase
“Still a virgin?” on cheeky billboards, bus shelters and subway walls across the country. This is a smart idea which has potential to spread virally. Similar kind of campaign has been done earlier for Subway.