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The Virginity Hit : Sony Pictures

September 6, 2010 – 1:03 pm by Bibhuti | No Comments »

Everything was fair in love and war. Now add marketing to it. Sony pictures is promoting its upcoming low budget movie The Virginity Hit by putting the phrase
“Still a virgin?” on cheeky billboards, bus shelters and subway walls across the country. This is a smart idea which has potential to spread virally. Similar kind of campaign has been done earlier for Subway.

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Tags: Ambient, Guerilla, Movies, Outdoor, Sony Pictures

2012 : Flooding The Subway

November 4, 2009 – 2:30 pm by Bibhuti | 2 Comments »

“2012. We were warned.”

Campaign of the film’s release in 2012 in Brazil. Action in the subway Cantagalo, in Copacabana - Rio de Janeiro, where a patch of about 45m on each side simulates a flood on the subway.

Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra, Zé Maria de Oliveira.
Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra
Copywriter: Felippe Mendonça
Published: October 2009

Via [adsoftheworld]