“Goodyear Winter Tires. For the best grip in the worst conditions.”
Agency: Leagas Delaney, Italy
Executive Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Luca Iannucci
Copywriter: Tommaso Rossi
Photographer: Fulvio Bonavia
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In August 2010, Mirax Group did this outdoor campaign for MINI vehicles in the backdrop of an unprecedented heat wave in Moscow. On the Federation Tower, the tallest building in Europe, was posted MINI-thermometer with a height scale of 106.5m. Brand models evenly spaced across the scale of the thermometer from +30 ° to -30 ° C, recalling that the MINI is the perfect choice for any weather.
Agency: Mirax Group, Moscow
Via [adme]
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Surprise and get noticed. Well, everybody knows that but how many can implement it to their advantage. The last thing someone would be expecting early in the morning is to read or should I say hear a “talking ad” in their daily newspaper. But, that’s what precisely done by Volkswagen Vento in association with two leading Indian newspapers—The Hindu and The Times of India.
