Mini : Temperature
October 10, 2010 – 2:53 am by Bibhuti | No Comments »
In August 2010, Mirax Group did this outdoor campaign for MINI vehicles in the backdrop of an unprecedented heat wave in Moscow. On the Federation Tower, the tallest building in Europe, was posted MINI-thermometer with a height scale of 106.5m. Brand models evenly spaced across the scale of the thermometer from +30 ° to -30 ° C, recalling that the MINI is the perfect choice for any weather.
Agency: Mirax Group, Moscow
Via [adme]
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