You are viewing: Mini Ads

Mini : Temperature

October 10, 2010 – 2:53 am by Bibhuti | No Comments »

In August 2010, Mirax Group did this outdoor campaign for MINI vehicles in the backdrop of an unprecedented heat wave in Moscow. On the Federation Tower, the tallest building in Europe, was posted MINI-thermometer with a height scale of 106.5m. Brand models evenly spaced across the scale of the thermometer from +30 ° to -30 ° C, recalling that the MINI is the perfect choice for any weather.

Agency: Mirax Group, Moscow

Via [adme]

(2 votes, average: 2.5 out of 5)

Loading ...

Tags: Automotive, Federation Tower, Mini, Mirax Group, Outdoor

Mini Cooper : Water Thinking

November 11, 2008 – 2:25 pm by Bibhuti | No Comments »

“WATER THINKING. MINI pays its tribute to water. And to the environment which MINI respects by applying a strict principle: “Only use what you need”. This is MINIMALISM, the commitment that has encouraged MINI to create technology solutions that can significantly reduce CO2 emmisions right down to 109 g/km, like in the MINI Cooper D Clubman.”

Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Anselmo Tumpic
Copywriter: Sonia Cosentino
Photographer: Lorenzo Vitturi

Via [ibelieveinadv]

(2 votes, average: 4.5 out of 5)

Loading ...

Tags: Automotive, Car, Italy, Mini