Hope worldwide India : Old is the new New

May 8, 2010 – 8:32 am by Bibhuti | No Comments »

“For many, your old book is as good as new.
Donate an old book today.”

Challenge

Inspire people to donate old books for ‘Slum Children Education Programme’.

Solution

Their idea was based on a simple thought that “An old book is new to people who haven’t read it”. To execute the idea, they gathered several old books and packaged them exactly like new ones. Wrapped in transparent plastic sheets, the books were placed among the new books in about 50 popular book shops in Delhi, India. On stumbling upon the old books every reader was greeted with an inspiring message that urged him to donate his old books. The response was delightful. Hundreds felt touched and registered. The idea acted as a trigger, readers who could see the difference, could make a difference.

Agency : Dentsu Marcom Pvt. Ltd, Gurgaon, India
Executive Creative Director: Nitin Suri
Associate Creative Director: Dalip Singh
Copywriter : Dalip Singh, Robin Thomas
Photographer: Anil Chawla, Hardesh Dhingra, Dalip Singh

(4 votes, average: 4.5 out of 5)  Loading ...

Tags: Ambient, Book, Dentsu Marcom Pvt. Ltd, Guerilla, India, Public Awareness, Slum

 

request for termite control advertisement ideas

April 24, 2010 – 11:51 am by SK | 2 Comments »

Termite control is not a topic that you will expect on a blog about advertisements. Well one of my friends and regular reader of Adoholik has been running a blog about termites pictures. He has decided to start an online termite control business. He is planning online advertisements for his business and asked me if I shall put up a word to the readers of adoholik to suggest some ideas. I am confident that while a termites business is not the most exciting topic to get creative, at least some of you may like to help him with your knowledge about advertisements.

Understanding the termite control business

Understanding the business is a critical requirement for suggesting advertisement ideas. I asked Pradeep to share the different business cases in this post. Termite control consists of 3 steps:

1. Termite identification The entire process starts with the house owner identifying the signs that his/ her house is under attack from termites. The existing blog about termite pictures has been doing a really good job of making people aware about how termites look.
2. Termite Inspection: This is the step where a professional termite control company gets involved to identify the type of termites attacking the home and extent of termite infestation. You can think of this stage as defining the scope of the project. The only difference is that termite inspection is a paid job that requires lot of skill.
3. Termite Control: This is the real step where the professional pest control company makes use of chemicals to get rid of termites. The proposed business is going to deal with this step. Contrary to popular belief, a lot of product differentiation in terms of type of chemical and method being used. The above two results in a wide variation in the final termite control cost as well.

If you have ideas for termite control business advertisement

You can send in your ideas to pradeep[@]termitespictures.net. Do not worry about implementation. That will be taken care of. Let hime know about cool ideas and/or other good pest control advertisements (print and video) that you might have come across ever.

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TAM Airlines : Shadows

April 13, 2010 – 12:52 pm by Bibhuti | No Comments »

“There is more than luggage in your luggage.”

Agency: Amén, Montevideo, Uruguay
Creative Director: Nacho Vallejo
Copywriter: Matías Salisbury
Account Director: Milena Guillot
Executive Account: Cecilia Drever
Production: Obstinado
Published: March 2010

Via [adsoftheworld]

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: airlines, Ambient, Amén, Guerilla, TAM, Transport and Tourism, Uruguay

 

Coca-Cola : Refrigerator Bus Shelter

April 11, 2010 – 1:32 am by Bibhuti | 1 Comment »

Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Oktar Akin
Art Director: Firat Yildiz
Copywriter: Deniz Tan
Account Director: Burak Aldinç
Account Supervisor: Ozlem Milor
Account Manager: Su Erdogan

Via [ibelieveinadv]

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, Beverage, Coca Cola, Cola, Guerilla, McCann Erickson, Turkey

 

Vellant : The Book With 186 Co-authors

March 30, 2010 – 12:56 pm by Bibhuti | No Comments »