Koleston Naturals : Skyline

March 6, 2008 – 2:04 pm by Bibhuti | 7 Comments »

Agency : H&C-Leo Burnett Beirut, Lebanon

The billboard is strategically positioned on a promenade. It has an unspoiled view of the sea and skyline behind it. The woman’s hair is die-cut in the billboard to capture the variations of Koleston Naturals colors through the different phase of the day and night.

This is a brilliant idea but I have my doubt about the effectiveness. A person who observes the billboard at different times of day can really appreciate such an innovative concept. But for others it will be just another billboard.

(4 votes, average: 4.75 out of 5)  Loading ...

Tags: Ambient, Color, Guerilla, Hair, Koleston, Procter & Gamble, Sea, Sky

 

Economist : Light Bulb

February 25, 2008 – 1:06 pm by Bibhuti | No Comments »

Agency : Abbott Mead Vickers BBDO, UK

A light bulb with censor was installed on a billboard for Economist. Everytime someone passes the board, the censor lights the bulb symbolizing that Economist lights up your brain. Nice idea.

(6 votes, average: 4.33 out of 5)  Loading ...

Tags: bulb, Economist

 

Olay

February 20, 2008 – 2:07 pm by Bibhuti | No Comments »

“Correct your age”

Agency: Saatchi & Saatchi, Russia
Art Director: Julian Suetin
Copywriter: Alina Tskhovrebova
Typographer: Lilya Absudova
Associate Art Director: Adrian Ely
Executive Creative Director: Stuart Robinson

Via [adsoftheworld]

(5 votes, average: 4.6 out of 5)  Loading ...

Tags: Age, Olay, Skin

 

Blush Lingerie

February 10, 2008 – 6:12 am by Bibhuti | No Comments »

Agency: BBDO, Berlin

This is an old outdoor campaign for a German lingerie store Blush. Did you notice the arrow mark at all in the photos ? With such a raunchy model on display, I don’t blame if you didn’t. The banners showing a hot model shedding off her clothes gradually are placed leading to the store. This is bound to generate curiosity among the people to know more about the store. Nice idea.

(7 votes, average: 4.71 out of 5)  Loading ...

Tags: BBDO, Blush, German, Hot, lingerie, Outdoor

 

Friends of The Earth: The Sticky Poster

February 8, 2008 – 3:33 pm by Bibhuti | No Comments »

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung
Production: Jimmy Pong
Released: September 2007

Via [adsoftheworld]

This is a brilliant concept but I have two concerns. Firstly, everybody knows that polluted air pollutes, so what’s next. It’s just highlighting the problem but not providing any solution. Secondly, this campaign will have impact on the people who cross the poster from Day 1 to Day 16 and not to the ones who just see it on any given day.

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Ambient, Earth, Guerilla, Lung, Outdoor, Pollution, Public Interest, Sticky