Objects Advertising : Happy New Year

January 6, 2008 – 2:14 pm by Bibhuti | No Comments »

Creative Agency: Objects Advertising, Jordan
Creative Director: Hayan Maani

Before you wonder what this ad is for, let me tell that this is a 2008 new year greeting card created by Objects Advertising in Jordan. The picture features the year “2007″ in Arabic and the number 7 is selected to be rotated 180 degrees which will become 8 after rotation(In Arabic, 7 and the 8 have the same shape only have opposite directions) and hence “2008″. Smart idea to wish Happy New Year 2008.

(2 votes, average: 4.5 out of 5)

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Tags: 2007, 2008, Happy New Year, Jordan

Top 10 Indian TVCs in 2007: Adoholik’s Pick

December 31, 2007 – 8:09 am by Bibhuti | 1 Comment »

	The one thing that influences the whole nation’s psyche in India is ‘Cricket’ and this ad is a visual execution of that.
	This is such a cute ad that you can’t help but just love it. The USP of product is well communicated using the kids.
	Bollywood masala makes this ad tasty. Motorola is trying to sell this as a music phone and the ad complements it nicely.
	A very nicely executed ad without a single word being spoken but quite effective in selling the Astrology Alert service. The song played in the background gives a soothing feeling.
	#5. Radio City 91.1 FM Its just raw fun. The beautiful hindi song along with the expression given by the actors make it hilarious.
	It has everything; cricket, kids and no doubt the Oh-that’s-so cuteeee touch. But the real masala comes from the typical amchi mumbaiya tapori ishtyle and the impeccable timing of the words.
	This is a brilliant idea to sell “India Vs Pakistan” cricket series which has been traditionally competitive and tense.
	How about solving the problem of caste and religion in 60s ? This commerical does that precisely in a unique way. Idea is trying to penetrate to rural consumers by this idea.
	The message is loud and clear. You search it and you get it on Hutch phone by MSN live search.
	The story in the ad might not be quite related to the product but this is very effective in creating the brand’s image.