Anando Milk : Building
August 31, 2008 – 3:59 am by Bibhuti | No Comments »
Brief:
Anando Milk, a local company wanted to increase consumption of milk among little children. The competition in the form of juices and energy drinks focus on kids’ drink being fun and cool. So Anando wanted to change the perception of milk being a boring drink.
Solution:
Considering every child lives in a world of fantasy, the idea was to exaggerate the benefit of milk into almost giving the child superhuman powers. So we used a hoarding, amidst a prominent building which appeared as if a child was pushing a part of building with his bare hands.
Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Director: PK Anil
Copywriter: Prasad Venkatraman
Art Directors: Kapil Tammal, Swati Goel, Roopra Sarbjit, Sandesh Kambli
Photographer: Shekawat HS
Awards: Cannes Lions 2008 Outdoor Bronze
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