“It’s faster than you think.”
Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Sascha Hanke, Timm Hanebeck
Art Director: Kathrin Seupel
Photographers: Annika Rose, Andreas Mock
Senior Project Manager: Inga Gerckens
Published: 2008
  (5 votes, average: 4.8 out of 5) Loading ...
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Agency: DDB, South Africa
Via [DirectDaily]
In India you will find astrologer and godman at every corner. And if you happen to go to them for advice on your future then you will most likely be told about all kind of problems that are coming to hit you unless you perform some rituals as suggested by them. What choice you have when you are scared to death ?
You might be wondering what’s this to do with the advertisement of CCTV system. The common thing between them is “Fear Factor“. Polaroid photos were taken outside homes and businesses and a sticker with message “With a CCTV security system you could have seen me outside your house” was placed on the back before dropping them in their respective mailboxes. I think this an innovative and bold idea(as some might not like it) to demonstrate the disadvantages of not having a CCTV and suggesting to go for one.
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(3 votes, average: 4.33 out of 5) Loading ...
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