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Bosch EAZEO CCTV Security System

February 11, 2008 – 2:38 pm by Bibhuti | No Comments »

Bosch EAZEO CCTV Security System

Agency: DDB, South Africa
Via [DirectDaily]

In India you will find astrologer and godman at every corner. And if you happen to go to them for advice on your future then you will most likely be told about all kind of problems that are coming to hit you unless you perform some rituals as suggested by them. What choice you have when you are scared to death ?

You might be wondering what’s this to do with the advertisement of CCTV system. The common thing between them is “Fear Factor“. Polaroid photos were taken outside homes and businesses and a sticker with message “With a CCTV security system you could have seen me outside your house” was placed on the back before dropping them in their respective mailboxes. I think this an innovative and bold idea(as some might not like it) to demonstrate the disadvantages of not having a CCTV and suggesting to go for one.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 4.33 out of 5)
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Polaroid : Mirror

January 12, 2008 – 5:00 am by Bibhuti | 1 Comment »

Polaroid

Agency: Santa Clara, São Paulo, Brazil
Creative Director: Fernando Campos
Art Director: Kika Botto
Copywriter: Mariana Borga
Photographer: Geison Genga

Via [adsoftheworld]

This is a great ambient campaign where the mirrors in shopping malls and business centers are replaced with Polaroid to reinforce the fact that it gives instant images.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (6 votes, average: 4.83 out of 5)
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