Fuji Underwater Camera : Pool
August 31, 2010 – 1:26 pm by Bibhuti | No Comments »Agency: Ogilvy & Mather, Indonesia
Via [ChiquiAds]
Agency: Ogilvy & Mather, Indonesia
Via [ChiquiAds]
A huge interactive light box was mounted in Seoul Sindorim Subway Station, the entrance way to a multiplex electronics shopping mall where various brands compete. Over 500,000 commuters use the station daily, making it the perfect place for an ad like this. Huddled together as if at a premiere, the paparazzi appear to be jostling and competing for the best celebrity shot. The celebrities, however, are the ones walking by the ad, they automatically trigger a deluge of flashing camera lights. The accidental superstars then follow the red carpet all the way out of the station and into a mall, where there’s a Nikon shop conveniently located inside.
“Steady shot with ISO 1600 auto shift mode: New IXUS 75.”
Agency: Dentsu Thailand
Creative Director: Nisa Mujjalintrakool
Art Directors: Thongrob Chantarak, Sirode Siramanon, Panote Wangchaiya
Copywriter: Napapatch Kantasil
Photographer: Chup Nokkeaw
“8 frames per second.”
Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz
Agency: Santa Clara, São Paulo, Brazil
Creative Director: Fernando Campos
Art Director: Kika Botto
Copywriter: Mariana Borga
Photographer: Geison Genga
Via [adsoftheworld]
This is a great ambient campaign where the mirrors in shopping malls and business centers are replaced with Polaroid to reinforce the fact that it gives instant images.