Kelvinator AC : Beware of Polar Bear
August 4, 2008 – 12:39 pm by Bibhuti | No Comments »
“This house is cooled by the coolest one.”
Agency: Quadrant Communications, Mumbai, India
Creative Directors: Paul Menacherry, Sachin Karle
Art Director: Prashant Chavan
Copywriter: Deepak Aswani
Via [adsoftheworld]
The Brief
To associate Kelvinator Air Conditioners with ultra cooling.
The Solution
Nameplates were designed to communicate that houses that install Kelvinator Air Conditioners have ultra cooling. So much that even polar bears be kept as pets.
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