KitKat : Rubik’s Cube
May 5, 2009 – 1:27 pm by Bibhuti | No Comments »“Have a break. Have a KitKat.”
Agency: JWT, Dubai
Via [ChiquiAds]
“Have a break. Have a KitKat.”
Agency: JWT, Dubai
Via [ChiquiAds]
“Have a break.”
KitKat has come up with a smart and refreshing idea which goes on well with their punch line Have a break. They claim to have a website where nothing happens. There is no link from the page, no content apart from KitKat logo/punch line and the following message.
“If you detect something happening here it’s probably a bug and we’ll try to fix it. Please report any incident to thefirstworldwidewebsitewerenothinghappens@thefirstworldwidewebsitewere
nothinghappens.com. When confirmed you’ll be rewarded.”
This is a great cost-effective campaign and I am sure it is going to spread wildly in cyber world.
“Have a Break, Have a KitKat.”
Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui
Published: April, 2008
Via [adsoftheworld]