“Have a break, Have a Kit Kat.”
Agency: JWT, Brussels, Belgium
Creative Director: Jean-Luc Walraff
Art Director: Cédric Minot
Copywriter: Jurgen Verbiest
Photographer: Antoine Melis
Published: June 2010
  (3 votes, average: 4.67 out of 5) Loading ...
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“Have a break. Have a KitKat.”
Be it sports or life, timing is everything. KitKat definitely knows it and has smartly exploited the longest ever professional tennis match to their advantage. KitKat’s UK ad agency JWT London says they had came up with this poster within an hour of the finish of the epic set between John Isner and Nicolas Mahut which ended at 70-68.
Agency: JWT London, UK
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“Have a break. Have a KitKat.”
Agency: JWT, Dubai
Via [ChiquiAds]
 (4 votes, average: 2.75 out of 5) Loading ...
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“Have a break.”
KitKat has come up with a smart and refreshing idea which goes on well with their punch line Have a break. They claim to have a website where nothing happens. There is no link from the page, no content apart from KitKat logo/punch line and the following message.
“If you detect something happening here it’s probably a bug and we’ll try to fix it. Please report any incident to thefirstworldwidewebsitewerenothinghappens@thefirstworldwidewebsitewere
nothinghappens.com. When confirmed you’ll be rewarded.”
This is a great cost-effective campaign and I am sure it is going to spread wildly in cyber world.
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(5 votes, average: 3.6 out of 5) Loading ...
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“Have a Break, Have a KitKat.”
Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui
Published: April, 2008
Via [adsoftheworld]
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(6 votes, average: 3.5 out of 5) Loading ...
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Via [directdaily]
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(7 votes, average: 3.29 out of 5) Loading ...
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“Have a break. Have a KitKat.”
Agency: JWT London, UK
Creative Directors: Nick Bell, Russell Ramsey, Howard Wilmott
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
Photographer: Mike Russell
Account: John Mitchell, Nick Jackson
Via [adsoftheworld]
This ad is a fine example of simple and effective advertising. Use of two KitKat bars as a pause symbol effectively communicates the idea of ‘Have a Break, Have a KitKat’. Another beauty of this ad is that it is a universal ad. It can be effectively used anywhere across the world.
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(3 votes, average: 3.33 out of 5) Loading ...
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