Nestle KitKat : Have a Break
April 28, 2008 – 12:47 pm by Sulakshan | 3 Comments »
“Have a break. Have a KitKat.”
Agency: JWT London, UK
Creative Directors: Nick Bell, Russell Ramsey, Howard Wilmott
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
Photographer: Mike Russell
Account: John Mitchell, Nick Jackson
Via [adsoftheworld]
This ad is a fine example of simple and effective advertising. Use of two KitKat bars as a pause symbol effectively communicates the idea of ‘Have a Break, Have a KitKat’. Another beauty of this ad is that it is a universal ad. It can be effectively used anywhere across the world.
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