Mumbai Traffic Police : Public Transport
September 28, 2008 – 11:40 am by Bibhuti | No Comments »Agency: SSC&B Lintas
Agency: SSC&B Lintas
Agency: Ogilvy & Mather, Hong Kong
Via [directdaily]
To demonstrate DHL’s inexplicable ability to deliver on time regardless of conditions, this outdoor piece dominated MTR escalators across Hong Kong. The areas either side and between the escalators were covered with giant bird’s-eye view of Hong Kong highway jam-packed with stationary traffic. The moving handrails then acted as a fast lane with a steady flow of little yellow DHL vans racing past.
“Get the city out of your hair.”
Agency: Lowe, Mumbai, India
Creative Directors: Madhu Noorani, Shriram Iyer
Art Director: Virendra P. Tivrekar
Copywriter: Shriram Iyer
Illustrator: Sameer Kulavoor
Published: November 2007
Via [adsoftheworld]
It’s easy to be complex but difficult to be simple. This campaign for Clinic All Clear strikes precisely with simplicity of thought. We all experience traffic daily and can easily relate to the theme “Get the city out of your hair“. And the illustration speaks more than the words. Great job.