Microsoft : Concrete Envelope
August 22, 2009 – 4:05 am by Bibhuti | No Comments »
They wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.
Agency: Y&R Auckland, New Zealand
  (2 votes, average: 4 out of 5) Loading ...
|
