Amul : The Taste of India

December 21st, 2008 by Bibhuti | Email This

“Iraqi journalist’s shoe attack on George Bush during a press meet in Baghdad.”

“Return of the English Cricket Team to play the test matches at Chennai & Mohali”

“War of terrorism unleashed in Mumbai”

“Latest Bollywood release ‘Rab ne bana di jodi’ starring Shah Rukh Khan”

“Latest Bollywood block-buster Dostana”

“Tribute to Sourav Ganguly - Ex Captain of the Indian Cricket Team, on his retirement”

The Amul campaign with “Butter girl” as mascot was started in 1967. It is probably the longest running outdoor campaign based on a theme and in the process of entering Guinness Book of World Records. You will find hoardings with humorous take on every important political and sociological subject. People can easily connect to the humor and that makes it work. I hope the ads keep coming for ever.

Via [Amul]