Indian Premier League : Beyond Boundary

February 8th, 2009 by Bibhuti | Email This

The commercial starts with a voice over stating that while the God gave us the land, we divided and created the boundaries. Otherwise ‘Pandey jee‘, a barber from India would have been doing ‘champi’ in Tokyo; ‘Dona‘, a teacher from the Caribbean would have been teaching Sanskrit in Banaras; ‘Vada Pav’ could have been the national cuisine in the England; Local trains could have run from Melbourne to Mumbai.

Sounds impossible ? It was earlier but not any more. Savitri is going to fast for Symmonds, Razia will keep ‘Mannat’ for Sehwag, sister Anne will pray for Dhoni and the whole Punjab will be praying for Sangakara. This will only happen in DLF Indian Premier League (IPL) on channel Max.

There are two things which rule India; Cricket and Bollywood. No recession, no calamity, no war and nothing whatsoever can change this. Imagine the impact of a product which is a fusion of both of these. The first season of IPL last year was huge and it was like a festival. So used to were people watching the matches that it took sometime to adjust to an evening without a 20-20 match. And I was happily surprised how easily people accepted the format of IPL. The ultimate testimony to the success of IPL was that people cheered when Sachin got out by a foreign player. That was unimaginable but it happened.

The IPL season 2 is expected to be bigger and better. In these bad times too players like Flintoff and Pietersen were bid for $1.55 million for just six weeks of play. This is a typical bollywood style masala advertisement which promotes beautifully the very concept of IPL. Come soon April, I can’t wait.