Christina Aguilera Perfumes : Hangers

March 3rd, 2009 by Bibhuti | Email This

Challenge:

Based on the concept: “Sometimes it’s all you need to wear”, their mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera’s new perfume.

Solution:

Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.

Results:

Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. The perfuem was sold out in less than a week.

Agency: Mizbala, Tel-Aviv Yafo, Israel