Dolce & Gabbana : Scarlett Johansson
November 13, 2009 – 1:18 pm by Bibhuti | No Comments »
Via [roc21]
  (1 votes, average: 4 out of 5) Loading ...
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Christina Aguilera Perfumes : Hangers
March 3, 2009 – 12:41 pm by Bibhuti | No Comments »
Challenge:
Based on the concept: “Sometimes it’s all you need to wear”, their mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera’s new perfume.
Solution:
Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.
Results:
Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. The perfuem was sold out in less than a week.
Agency: Mizbala, Tel-Aviv Yafo, Israel
 (7 votes, average: 4.86 out of 5) Loading ...
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Kenzo : Flower Billboard
December 27, 2008 – 1:04 pm by Bibhuti | 2 Comments »
A sweet promotional campaign for the new fragrance FlowerbyKenzo by Kenzo. Flower billboards were created and around 50,000 flowers were given away in the month of December.
Agency: KR Média, France
Via [directdaily]
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(3 votes, average: 3.33 out of 5) Loading ...
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