Mini : Temperature

October 10, 2010 – 2:53 am by Bibhuti | No Comments »

In August 2010, Mirax Group did this outdoor campaign for MINI vehicles in the backdrop of an unprecedented heat wave in Moscow. On the Federation Tower, the tallest building in Europe, was posted MINI-thermometer with a height scale of 106.5m. Brand models evenly spaced across the scale of the thermometer from +30 ° to -30 ° C, recalling that the MINI is the perfect choice for any weather.

Agency: Mirax Group, Moscow

Via [adme]

(1 votes, average: 3 out of 5)

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Tags: Automotive, Federation Tower, Mini, Mirax Group, Outdoor

Adams Outdoor Advertising : Self Promo

October 7, 2010 – 1:39 pm by Bibhuti | No Comments »

To capture the attention of potential advertisers, they used what at first seems like a bold and potentially off-putting message. Upon closer inspection, it turns out to be a practical call-to-action.

Agency: Adams Outdoor Advertising, Bethlehem, USA
Creative Director / Art Director: Nathan Linder
Copywriters: Nathan Linder, Clarissa Schealer, Jeff Olaf
Published: September 2010

(1 votes, average: 3 out of 5)

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Tags: Adams, Outdoor

Sony Ericsson Xperia™ X10 : Product Testing Institute

October 5, 2010 – 1:59 pm by Bibhuti | No Comments »

Agency: Dare, New York
Creative Director: Brian Cooper
Copywriter: Summer Cui
Art Director: Anna Kalimbet
Agency Producer: Sally Alekna
Film Director: Henry Alex Rubin
Post Production: Prime Focus
Editing: The Whitehouse Post
Media: MEC

(1 votes, average: 4 out of 5)

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Tags: Dare, Sony Ericsson, USA, Viral, Xperia

Or Yarok & Nur Star Media : Crashed Car Bottle

October 4, 2010 – 1:32 pm by Bibhuti | No Comments »

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long campaign – starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”

Agency: Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur – Nur Star Media
Published: April, 2010

Via [ibelieveinadv]

(1 votes, average: 4 out of 5)

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Tags: Ambient, Guerilla, Israel, Nur Star Media, Or Yarok, Outdoor, Shalmor Avnon Amichay, Y&R Interactive

Amnesty International : Bars

October 2, 2010 – 2:24 pm by Bibhuti | 2 Comments »

“Looking through bars hurts. Amnesty International.”

Agency: Leo Burnett, Warsaw, Poland
Creative Directors: Pawel Heinze, Krzysztof Iwinski
Art Director: Pawel Wojtak
Copywriter: Maciek Porebski
Illustrator: Pawel Wojtak
Typographer: Pawel Wojtak
Retoucher: Pawel Wojtak

(1 votes, average: 4 out of 5)

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Tags: Amnesty International, Leo Burnett, Poland, Public Awareness, Warsaw

ThaiHealth : Don’t Drive Sleepy Project

September 27, 2010 – 10:43 am by Bibhuti | No Comments »

“Sleepiness is stronger than you.
ThaiHealth. Don’t Drive Sleepy Project.”

Agency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattrapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich